Welcome to the ATCTA Sales & Marketing Committee. On this page you can find news and announcements from the committee, the roster of committee members, the committee's mission and charter, as well as some frequently asked questions about the Sales & Marketing Committee.

• Develop a written sales and marketing program
• Ensure that appropriate data is captured and maintained in the Sales and Marketing Committee’s database
  • Determine the sales and marketing data requirements
  • Develop sales and marketing data collection methods
  • Document (written) database procedures
• Produce and maintain sales and marketing initiatives
  • Events
  • Press relationships
  • Campaigns
  • Etc.
• Conduct periodic member research to identify member Sales and Marketing needs, satisfaction levels, environmental factors, and competitive elements
  • Membership satisfaction survey
  • Member needs assessment
  • Regular lapsed member survey
• Initiate a sales and marketing improvement program to continuously increase the quality of sales and marketing
  • New sales and marketing initiatives
  • Involvement
• Implement (and document) a comprehensive sales and marketing strategy
  • Sales and Marketing Plan
  • Sales and Marketing Processes and Procedures
  • Sales and Marketing Tools
• Implement standard practices with a clear understanding of current roles and responsibilities
  • Volunteer leads: Board of directors, Committee members
  • Admin staff member